I’ve been attending the San Diego Comic-Con nearly every year since the mid-1980s, so as one can imagine, I’ve developed my own approach and routine for the show. Given how Comic-Con has grown and evolved, however, those routines have been changed and re-adapted over the years. Keep in mind that I also have a slightly different experience than regular attendees because, as an exhibitor, I have a home base where I can actually occasionally sit to rest my feet and stash stuff; on the other side of the coin, I have to be “on” most of that time meeting and reaching out to attendees, a bit like a carnival barker. That, in turn, gives me little time to actually walk the floor, let alone attend panels.
With those caveats, here are a few tips/comments of my own about making the most of the Comic-Con experience, based on my years of attendance.
You’ll Need to Make Choices
- Plan your day: Decide when you want to attend a panel or get that Comic-Con exclusive and plan your day around that. Always add an hour or more if you need to get someplace at a certain time. In some cases, like the dreaded Hall H, it may be an all-day commitment (I’m not joking). I’ve known people who’ve simply stayed in Hall H for two full days.
- Getting there: The 24-hour multi-route shuttles between the convention center and hotels around San Diego are a godsend. But, again, build a lot of cushion time if you need to get to the convention center at a certain time. The shuttles run very efficiently, with more buses run or rerouted depending on demand, but traffic, especially around the convention center, can get snarled and delay the buses. If your hotel is within a mile radius, consider walking—as long as the weather is okay, it’s actually a pleasant walk and gives you a chance to see downtown.
- Walk the Floor: Use “downtime” between planned activities to walk the floor—that will be the closest way to see “everything,” especially since many like-areas are grouped together, like the mainstream publishers and movie and television studios in the center of the floor, independent and small press publishers in their own sections, and artist’s alley on one end. This will give you a flavor of what’s out there and you might discover a new cool interest.
Back in the day, I would methodically walk the convention aisle by aisle in a day to see what was what, and decide where I’d go back to later. Those days are long gone—not just because of the sheer size of the floor but because crowds and bottlenecks more often than not may determine what aisle you can walk down.
- Know the Convention Hall: It may take a bit of time, but be sure to learn the convention hall layout—you’ll eventually get to understand the best way to get places with the least amount of hassle. For example, to get to the other side of the hall, it’s sometimes easier to go out into the front lobby, walk down the length of the convention center, and go back into the hall. Taking a back route upstairs is also an option, though you may not necessarily save time. But regardless, expect to see crowds everywhere.
Read The Program and Schedule!This is your bible—and, better yet, you can now download it on the San Diego Comic-Con’s mobile app! I’ve lost count of the number of people who’ve stopped at my table each year asking me how to find a booth number or company—look in the damned program that you were given when you walked in! (I’m always courteous and helpful, but I’d make a fortune if I made people buy something before I helped them!)
Invest in a Battery ChargerIf you’re going to be out all day, your mobile phone will run out of juice—especially if you plan to take photos and post to social media all day, which can quickly drain your device. I actually invested in a heavy duty one that can make up to six charges when fully charged and it is one of the best investments I ever made. It’s nice to be able to not have to worry about running out of juice (or have to ration use to preserve battery power since I’m out pretty much all day). And, by the way, buy it online, it’s a lot cheaper!
Bring a Poster Tube
FoodEveryone has different priorities when it comes to food at Comic-Con—many people simply eat on the go to make the most of their time at the show, whether it’s granola bars or trail mix you brought in yourself, or a hot dog purchased at one of the many stands at the convention center. Personally, I like a good meal, especially given the marathon nature of the show, so I give a lot of thought into what I am going to do at mealtime.
Either way, make sure you plan ahead—the food at the convention center is both overpriced and mediocre (the one shortcoming, in my eyes, of the show), and the convention center is relatively isolated from other food options nearby. With that said, if you’re willing to make the effort and take the time, you can get a much better meal either by visiting one of the adjacent hotels or braving the crowds to cross the street into the Gaslamp District. There’s also a major chain grocery store across the street where many people stock up for the day, as well as pop up food vendors who pop up to take advantage of the hungry crowds.
Every year, there are also more and more late night panels and Comic-Con activities. Again, you may often be torn between getting a good meal or taking part in some activity. Again, it's all about choices and good planning!
Take a Little Time for Yourself
No doubt you’ll want to spend as much time taking in the show, but if you’re up for it—or need a break—explore the city a bit. Even the marina area behind the convention center is relatively calm and peaceful during the show since everyone is at the convention!
Just Enjoy and ChillThose are some of the basics. Just remember to go with the flow. At the end of the day, Comic-Con feels like a big, exhausting party and definitely sensory overload. All things considered, especially given the numbers of people there, you have to give credit to the organizers for putting on a show that is as smoothly run and well organized as this.
Originally posted July 2016.